The think (here) Blog

*Note: This is part 3 of a 3 part blog post. Reading Part 1 and Part 2 is highly recommended before reading this post.

The most important part about the2200 going down in flames is that we were able to adapt quickly to create another opportunity for success. My business partner and I agreed that we are not ready to throw in the towel just yet.

Yes, the setbacks were substantial. Yes we burned through 90% of our funding, and yes the site has already failed once before, but this fight is far from over.

We have taken what we learned from our first failure, adapted it, and geared up to attack from an entirely new angle. We have enough resources (both monetary and mental) to give this website one final push and have every intention of doing so.

So what are we changing? For starters, We eliminated the "membership" pricing model, simplified nearly every page, and will be targeting an entirely different target market (on both sides of our community).

We are well aware that this is not going to be fast, cheap, or easy, but the knowledge we gained from the experience of failure has provided us with unmatched ammunition. I truly believe that the failure of the first version of the site is the only way we could have come to the idea we will soon be bringing to reality.

Tomorrow on Tt(h)B we will showcase the best posts of #FAILweek. Stay tuned.