Today I had the opportunity to sit in on a meeting between some of the leading minds behind the marketing/branding for Nike, and the founder of Green Foam, Joey Santley. For those who don’t know, Green Foam was just awarded ‘Environmental Product of the Year‘ award by SIMA. One thing stuck in my mind while
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Editors Note: This post is more technical than most. It was written to share with other content creators the trends and traffic data associated with ‘popular’ web content so they can compare or anticipate past or future successes of their own. It is simply one data point. I am releasing this data because I have
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Conventional wisdom warns not to build a product without first having a customer. This is a school of thought I struggle with when I see events unfold as they did in the picture above. On Friday I attended ASR, the largest convention in the action sports industry, with Joey Santley and his brand new, recycled
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Rarely are we placed in situations where we are truly on the outside looking in. As an individual who knows absolutely nothing (and I mean NOTHING) about boots, I used the opportunity to test which boot/brand/product jumped out at me.
I must have passed 400 pairs of boots with the hope that just one would
One thing I love about the interwebz is how it has completely redefined how businesses “connect” with customers. Tt(h)B will highlight two unique examples over the next two days of exactly how companies are using social media sites like twitter as a “customer service opportunity tool” as opposed to
