In honor of today's US holiday, I want to challenge all t(h)inkers to reflect on those things we may take for granted. After reading great posts from fellow bloggers like Tim Bursch, Mark Ley, and Mike Monty, it is evident that there is much to be thankful for (and many ways to give thanks).

Someone once told me "Marketing is not a battle of products, it is a battle of perceptions". The general idea is that your product/service does not need to actually be the greatest, what is more important is that is perceived as the greatest. This statement challenges the way I think, as both...