Business Design is NOT...
Thursday, March 4, 2010 at 2:34AM by Jason Markow 
Image Credit: davepearson
... (just) aesthetics
This is not just Graphic Design. This is not simply the visual elements of an object. However, it is certainly as elegant, as beautiful, and arguably more important. Instead of focusing on how a form will function, Business Design focuses on how a function will form....
... perfection
There is a misconception that for something to be designed well it needs to perform without error. The reality is that errors happen, often. Too often there are more variables than can be accounted for. Good Business design creates systems with a sort of pseudo redundancy. (More on this next week)
... going away
Trends change, resources deplete, and consumer demand shifts. No matter what your position, field, or industry if you embrace Business Design thinking... you will thrive. Some call them creative, crazy, or both; I call them t(h)inkers.
Are you a t(h)inker?